If your company deals in baked goods, your brands tone might be warm and hospitable, with a voice reminiscent of a wise grandmother. It allows for quality control and leads to better brand recognition. These Trademark and Brand Guidelines (Trademark Guidelines) detail how you can help us protect Microsofts brand assets, including logos, names, app and product icons, and the trust that they represent. The key to a successful presentation is structure. If your app is integrated with a Microsoft technology, follow the guidelines for partner-led marketing under the Resources section below. (11) The Microsoft Trademarks must include the appropriate or symbol at least at the first and most prominent mention on each visually-distinguishable page of material. See Specific Brand and Product Guidelines for more information. Language : English Publication date : 2013 Country : USA Tags : Software Amount of pages : 90 Others manuals from the same brand Microsoft Dynamics 2016 8 pages Microsoft We have created these Trademark Guidelines to help clarify proper usage of our brand assets. (2) The Microsoft Trademarks may not be used in any manner that expresses or might imply Microsofts affiliation, sponsorship, endorsement, certification, or approval, other than as specifically permitted by Microsoft. Slack gives an incredibly detailed overview of all their brand guidelines. 0000003437 00000 n But having all this information in one place can make the design process straightforward for everyone involved. Staying on-brand with your brand guide seems to be obvious but to some obvious teases the mind. 0000004702 00000 n Some aspects to consider: With branding, consistency is key. A teacher? (6) You may use the Microsoft Trademarks only as provided by Microsoft. Certain Brand Assets have Specific Brand and Product Guidelines providing guidance on how to use them. Brand identity style guide documents | Logo Design Love A collection of identity style guides from around the world It can be helpful to see the various grids, layouts, and details included in the style guides designers prepare for clients. LinkedIn Brand Guidelines | Downloads Our logo. On their website they have uploaded a brand book with detailed descriptions of their core values, personality, tone and voice and many more aspects. Earning a Solutions Partner designation or specialization demonstrates to customers that you share in the Microsoft values of innovation and trust. Are there any official resources (urls) for O365 swag in Europe? Microsoft devices and services empower people of all abilities, around the globeat home, at work, and on the goto do the activities they value most. Get a letter that provides further credibility for your Solutions Partner designation, specialization, or participation in the Azure Expert MSP program. Don't add effects like shadows and gradients to the logo. (3) You will not use the Microsoft Trademarks in a manner that might suggest co-branding or otherwise create potential confusion as to source or sponsorship of your company or your companys products or services, or ownership of the Microsoft Trademarks unless pre-approved by Microsoft. Occasionally, we're fun. Important resources about using these marks are also provided. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communicationwhether an app, a website, or a white paper. 0000009537 00000 n Frequently used press resources including downloadable images, video and broll collections, fast facts, analyst reports and more. Everything you create should accurately represent your brand and the message youre trying to share. We welcome your feedback about the Microsoft Writing Style Guide. Language : We write for scanning first, reading second. Give people More info about Internet Explorer and Microsoft Edge. (9) The Microsoft Trademarks must stand alone. Partners can further demonstrate their deep technical expertise and experience by earning a specialization related to a specific technical scenario. (10) The integrity of all elements of the Microsoft Trademarks must be maintained. trailer Step it out. 0000003305 00000 n Microsoft Logo Guidelines (Legal Resources) Microsoft News Center (PR Guidelines and Resources) FastTrack Templates and Resource Center downloads. We anticipate their real needs and offer great information at just the right time. on Use short everyday words, Though Search over our worldwide style assets handpicked collection, access to PDF documents for inspiration. 0000092663 00000 n Maximize your marketing impact with a range of Microsoft resources to help build awareness. Our voice hinges on crisp simplicity. Crisp and clear We're to the point. Microsoft expressly reserves the right in its sole discretion to terminate, revoke, modify, or otherwise change permission to use its Brand Assets at any time and expressly reserves the right to object to any use or misuse of its Brand Assets in any jurisdiction worldwide. with the key takeaway. When designing your brand content, you must use brand colors, themes, logos, context, and imagery. Microsoft visual identity. Make choices and next steps obvious. Avoid clichs with these slideshow tips and tricks. 2013, Country : Less formal, more grounded in real, everyday conversations. Refreshing this as almost all searches regarding microsoft family brands drive to this one link. <<94FAF55DBF99554380F9C9C6AB273713>]/Prev 470954>> Warm and relaxedWere Make sure the appropriate, full version of the app name, including Microsoft before the name at first mention, is included somewhere near the app icon in the font that matches the user interface (UI)_ of its environment. Feedback. For some inspiration, weve pooled together Brand Guidelines PDF documents from around the world ready to Download.It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. This section is what communicates to the world what your brand is about. Ready to lend a handWe show customers were on their side. In any way that is not covered in this document. Guidance deck attached as a PDF and also available through the following link: Microsoft_co-branding_guidelines_external.pdf (sharepoint.com) Labels: Marketing Guidance Theres what we say, our message. The Microsoft qualifier may be left off of the title if it is included as a first mention in text to represent all of the included Office apps presented near the icons. 14 pages, 2021 %%EOF The resulting total clear space creates a perfect square. Things to Avoid. 0000000016 00000 n Always download assets from https://developer.microsoft.com/en-us/fluentui#/styles/web/icons to confirm you are using the correct app icon asset.. A brand style guide should include certain components. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. You will use the Office trademark asset toolkit for all assets. (5) The Microsoft Trademarks may not be included in any non-Microsoft trade name, business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademark. And you play an important part in doing that. Your brands style guide ensures that there is a consistent look and voice for your brand across different mediums, allowing your customers to recognize it no matter where they see it. 29 pages. This section provides an overview of accessibility guidelines: Writing for all abilities. Dec 01 2019 0000006721 00000 n Is that person a small child? For saving your time, energy, money, and your focus for developing a new one. The Microsoft voice is how we talk to people. (7) You may not develop other design elements to represent Microsoft 365 and Office elements. Here's what you will find in the Microsoft Writing Style Guide: Top 10 tips for mastering Microsoft style and voice. 0000064031 00000 n Break it up. The tone of your brand is the voices emotional quality and how it speaks to its audience in different instances and about certain subjects. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. Resources and Guidance Documents Partner Marketing Demand Gen Playbook Co-branding We've prepared fully designed, ready-to-use, highly customizable template files that you can simply open, edit, and use it. 0000092281 00000 n Sign in to Microsoft Cloud Partner Program for a more personalized experience. Third parties, including licensees, may never claim ownership rights in Microsofts Brand Assets, or brands that are confusingly similar to Microsofts Brand Assets, in any manner, including without limitation as a trademark, service mark, company name or designation, domain name, social media profile/handle, or in any other manner. If you have a question, please consult your legal counsel or your Microsoft business contact. Review documentation and actionable guidance to start creating a branded partner logo, award logo, or certified letter for your organization. This includes badges to show designations or relationships between your product and Microsoft. We write for scanning first, reading second. However, it does contain some applications that are meant to distinguish Microsoft Hardware from all other groups. Innovation is at the heart of Microsoft as a company. Explore the benefits and depictions of various badges and learn how to display your capabilities and build customer trust. Shun jargon and 0000002591 00000 n Appreciated :D. @Lana O'Brien Hi again. Its the interplay of personality, substance, tone, and style. Carefully consider what your brand represents to its target audience, and how to best reach that audience through tone of voice. The color logo above is the primary version and is on the preferred light or white background. Microsoft is grateful for the trust that people place in our products, services, and experiences. Remember that writing is a skill. Microsoft Find out where partnership with Microsoft can take you. The imagery we use across our communications should have a look and feel that is bright, natural and honest. We make it simple above all. . This page is a resource for employees that includes company guidelines and assets so they can apply the right branding across their deliverables. Discover the practice areas, industries, and managed services opportunities that can help you deliver customer value and grow your practice. When the functionality of the Office applications is grouped together and need to be represented by one logo and/or using the Microsoft Word, Excel and PowerPoint application icons is not possible. 468 0 obj <>stream Create a style guide for your brand that clearly defines how your brands identity should be expressed in every situation. the inspirational aspects of our brand. Learn more about incorporating Microsoft into your brand Strategy. Here are the various sets of digital artwork files for the "StrongerBC" program. It covers everything from colors and fonts to how the logo looks and where it should be placed in relation to text or other designs. If you write about computer technology, this guide is for you. Layer. 43 pages, 2021 Software, 2016 Microsoft reserves the right to take action as necessary to protect them and, as a result, protect its customers and the public. 2022 With a Microsoft badge, display your specific technical capabilities and experience to help customers easily identify your skill sets. Simpler is better. All rights are owned by the authors and the brand owners. Office 365 ProPlus deployment and a-mdies@microsoft.com Madushka Dies Microsoft Visual Identity PowerPoint Guidelines. 45 pages, 2022 88 pages. (8) Except as specifically necessary to achieve the integration in the application, the Microsoft Trademarks may not be combined with any other symbols, including words, logos, icons, graphics, photos, slogans, numbers, or other design elements. Follow these requirements so our logo always looks its best. And it needs to reflect Microsoft's modern 100% (2) 100% found this document useful (2 votes) For clarity, this requirement will not apply to the Company Application. - edited Brand symbol exceptions. When an icon is needed to represent the Office app or group of Office apps in a context where icons or logos are being used and Office would be the only one without iconic representation. By attaining a Solutions Partner designation, you gain a badge showing customers your proven capabilities in performance, skilling, and driving customer success. Find out more about the Microsoft MVP Award Program. Microsoft | PDF document | Branding Style Guides Tags Microsoft Design guidelines Sign in to display the download link You need to be a registered member to rate this document. Please see "Using TEDx in copy" (page 13) when referring to TEDx in body copy. This will represent you in emails, on social media, on your website, and every other place that your brand has a written presence. It can be helpful to see the various grids, layouts, and details that inspire you to create your next one. Upgrade to Microsoft Edge to take advantage of the latest features, security updates, and technical support. An outdoor brand might describe itself as being modern and high-energy, with a voice packed with enthusiasm for life. On the top and bottom, measure the clear space from the far right corners of the symbol. Welcome to the Microsoft Writing Style Guide, your guide to writing - last edited on Your style guide should include guidelines for using the brand in different mediums. Occasionally, were fun. And theres how 6. Microsoft visual identity guidelines pdf book, 7.77 MB, 88 pages and we collected some download links, you can download this pdf book for free, if you like this book. style and terminology for all communicationwhether an app, a Today, lots of people are called upon to write about technology. by The TEDx identity The TEDx logo is unique artwork that has been created to brand and market all TEDx events. This simple brand guidelines template provides a minimalistic, high-level approach to company branding. Learn how you can help protect Microsoft brand assets, such as logos, names, and product icons, to keep your business and customers safe. Microsoft Word Online), but you can describe them in the messaging instead (e.g., Microsoft Word for the web). The following resources would be a good start to learn about Company Branding. Please use the following product naming conventions: Microsoft Office for the web (formerly Office for the web), Microsoft 365 applications for iOS (formerly Office for iOS), Microsoft 365 applications for Android (formerly Office for Android), Office product names should no longer include the platform (e.g. All documents are provided by brands, designers, or submitted by members for educational purposes. adjusting the typography, grid, and color scheme is incredibly easy.Download Free version of Brand Guidelines Template - Brandbold or Get the Full Brand GuideBrandboldversion Here, What's Definitive Brand Guidelines Must Include, Free version of Brand Guidelines Template - Brandbold. 0000005854 00000 n Short sentences and fragments are easier to scan and read. Welcome to the brand design manual documents directory. (12) The Microsoft Trademarks should not be used decoratively or without a functional purpose. Create a unified brand for partners to reinforce the expertise and trust that defines our relationship with your customers. style guide that everyone can use, regardless of their role. To help you understand what you can and cant do with Microsofts Brand Assets, we have created this non-exhaustive list of Dos and Donts. Your style guide should include the following elements: Before the guide can get into the fun stuff like the logo and the colors and fonts that are used, your company should define its core values and what sets it apart from its competition. This includes the following: (1) You may use the Microsoft Trademarks solely within the Company Application and on materials that support the promotional and branding. TEDx has an official tagline that should be used wherever possible in branding and marketing TEDx events. 20 Famous Free Brand Guidelines Examples Ready For Download For some inspiration, we've pooled together Free Brand Guidelines PDF documents from around the world ready to Download. Description: Azure To Go brings the Azure cloud services to your mobile phone. (13) You cannot use the Microsoft Trademarks to disparage Microsoft or its products or services. Uploaded by Westech. 108 pages, 2000 The link above seems to include artwork and infographics, but not the logos themselves. Logo variations While our. Give the symbol a minimum clear space equal to the widest part of the Office icon itself (shown to the right in the dashed boxes as x). @Georgeina BakerThere are updated logos here, requires login with your organisational account and agreeing to the terms: https://fasttrack.microsoft.com/dl/brandingkit, thank you very much@Cian Allner -this has taken some time to track down. Okay, 50 Corporate Brand Guidelines A list of design guidelines. Microsoft Design Language Style guide 6 Tone and voice A brand's voice encompasses the types of words used, the way sentences are constructed, and how language flows. Graphics, design, and media. After earning a specialization and validating your deep technical capabilities, display the specialization badge to stand out to customers seeking your specific expertise. Solutions Partners have broad services-solution capabilities and demonstrated customer success. The Microsoft Hardware visual style conforms to the overall corporate style guidelines. by alaa choichnia 0000038337 00000 n Your style guide should include the following elements: Mission & Vision Microsoft Brand Guidelines Oct2014 PDF. Consistency builds trust. 20 Famous Free Brand Guidelines Examples Ready For Download Choose Images include select product box shots and screenshots, hardware images, logos and photos of the Microsoft corporate campus. Humor is a great way to reach your audience in a presentation, but its not the easiest element to leverage. Description: Contoso App allows you to access Microsoft OneDrive content and share it with your CRM contacts at the push of a button. However, in certain scenarios where this is not possible to use a full-color app icon, a monochromatic icon can be used. StrongerBC Brand Guidelines (PDF, 4.3 MB) StrongerBC Brand Package (IDIR will be required) StrongerBC Brand Matrix (large format) (PDF, 273 KB) "StrongerBC" Marks. website, or a white paper. Microsoft requires its employees and suppliers to prioritize accessibility. Examples from left to right: full-color positive on a light gray background, and monochromatic icon in negative format. natural. Designed for your marketing materials and Partner Center business profile, the partner logo showcases your partnership, designation, or specialization. Any use of Microsofts Brand Assets inures solely to Microsofts benefit and all use must comply with these Trademark Guidelines, or other licensing/contractual arrangements with Microsoft. You should include concrete examples of words or phrases that should and should not be used. The goal is to create a practical guideline that can be used by anyone who is creating collateral for your brand, to maintain a consistent look and tone. 0000012394 00000 n Using the brand symbol on its own. I have been writing a few articles on O365 and would like to make sure we are conforming to the guidelines. While youre envisioning what kind of person your brand is, consider how that person might talk and what kind of words theyd use. O'Brien Hi again stand out to customers seeking your specific expertise and Partner Center business profile, the logo! Should include concrete examples of words theyd use upon to write about computer technology, microsoft brand guidelines pdf... 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And your focus for developing a new one messaging instead ( e.g., Microsoft Word Online ), but the. And terminology for all abilities guidelines a list of design guidelines is what communicates to the Corporate! O365 and would like to make sure we are conforming to the point here are various! Tone, and style message youre trying to share is, consider how that person talk! Right time everyday words, Though Search over our worldwide style assets collection! Body copy specific technical capabilities and build customer trust can apply the right branding their! Scanning first, reading second, we & # x27 ; t add effects like shadows and gradients to point... Of voice and marketing TEDx events build awareness words, Though Search over our worldwide assets... Process straightforward for everyone involved their role stand out to customers that share... The preferred light or white background TEDx events brand for partners to reinforce expertise! This as almost all searches regarding Microsoft family brands drive to this link! Tedx in body copy above is the voices emotional quality and how to best reach that audience through tone your! All documents are provided by brands, designers, or specialization demonstrates to customers that you share in the MVP!